Do you feel like you’re being beaten by businesses with much larger marketing budgets? Spend your marketing dollars wisely. Choose the marketing avenue that works for you.
Maybe it's your first look at using online marketing to promote your business. You've seen SEO, PPC, etc. But have you considered mobile marketing?
Even though mobile phone marketing as a channel is still fairly new, it actually works extremely well for local businesses and organizations based in the community. Why? Some consider it more personal than, for example, email marketing. Think about how often your mobile phone is glued to the palm of your hand. Now imagine that multiplied in your local area. Your message is getting delivered straight into the palm of your recipients.
4 Tips to help kick start your local mobile marketing:
First order of business - you must locate a mobile marketing service to provide the texting software and/or platform with which to send out your messages. There are various forms of mobile marketing, but if you want to target all your customers and keep your costs low, stick to the most basic form: SMS marketing.
Tip #1 - Sign up for an online service, many sms web services have a free trial you can start with. Gives you a chance to kick the tires a bit. We recommend you try this one - click here.
Tip # 2 - Set up a web form on your website as well as an old-fashioned offline guest book or sign up sheet at your place of business. It's good to have a few sentences or paragraph explaining what they are signing up for, what kinds of messages they can expect from you, and a word about your privacy (anti-spam) policy.
Tip # 3 - Organize your contacts into Groups. This will make your group text messaging much more effective, not to mention efficient. This is called "segmenting". The better your segment your lists, the more personalized you can craft your messages to be. For example, a promotion you are running may be better suited to one group on your list, rather than everyone on your list.
Tip # 4 - Customize your message. This tip ties in with Tip # 3. Every contact on your list is an individual, so make a point to send them a message that is relevant to them. Let me blunt for a moment here -- I hate crappy ads as much as the next person. No body likes being bombarded with advertising that does nothing for them. Remember, you need to instantly answer the question, and answer it well -- "
Good luck and let us know how it goes! If you have any questions about mobile media marketing or sms text marketing specifically, post 'em and we'll respond ASAP.
Hi Level SEM brings you commentary by Zhenya Delate and team on the latest news in the SEM and internet marketing world, from our vantage point in the Hawaiian Islands.