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30 Days, psshaw. For a solopreneur, entrepreneur or average business executive with multiple responsibilities, the title of Gail Z. Martin's book "30 Days to Social Media Success" in completely unrealistic. The title should be more like "60 to 120 Days to SM Success" and it should be a workbook, not a book... hmmm, maybe I should write my own book?
Yes, an iPad app is a possibility too, but I think there's still magic in using paper and pen for some functions. We're so technology based all the time, take a breather every once in a while, why don't you change it up? After all, these computer gadgets have heavy metals in them... and radiation...and yes, your body is absorbing a lot of it, but that's another article for another day.
The thing is, unless you have nothing else to do except focus on reading, interpreting and putting into action the principles, concepts and action items Gail puts forth, it's not getting done in 30 days, I'm sorry. Or maybe I'm a slacker (hardly); I think it's because I'm an advocate for a healthy work-life balance, thank you very much (as I sit up at 11:30 PM typing this up for you).
Sure, you could delegate it, I mean who doesn't outsource to the Philippines these days anyway? Make this a job for a dedicated social media marketing employee, thinks you out loud. Um, well, not really maybe the best idea. WHY??? The Catch-22 to thinking that way, and I agree absolutely with Ms. Martin on this point, is if you don't do your own social media, you run the risk of not, well, sounding like yourself. Or projecting the image you want to project. Or adding the value only you can add. I mean, after all, let's not lose sight of the fact that social media is all about people interacting (socializing) with one another. Sometimes, yes, it's "shmoozing" and other times it's genuine heart-to-heart or mind-to-mind connection happening. Most importantly, it's YOU.
Even if you end up hiring someone to make posts for you, I still encourage learning how it all works so you can guide the ship with more authority and build better connections and relationships in the long-term.
All that being said, I don't mean to appear lazy or offensive, but this book is kind of a snooze. Yes, there are some great little tidbits of wisdom good suggestions, scattered through out the text. The chapters are too filled with theoretical fluff and for my A.D.D riddled brain; it's really been a struggle to keep reading what with all the long drawn-out explanations and then dig out the action steps from the muddle.
She does put the action steps on the last page of every chapter as "Exercises", but it still feels like too much of a leap for someone that isn't a marketing pro or super savvy technical business person. I'm a proponent of momentum, keeping things moving forward. I'm spoiled by "drag-and-drop" and DIY software that does the hard thinking for you, all you have to do is enter the pertinent info and voila, you get output.
There are some other Social Media Marketing books you may want to check out that I offer in my little web marketing book store, if you're a book person. There are Kindle versions too.
For the app oriented, a promising service I discovered tonight after searching Google for "social media marketing app" is called MarketMeSuite, currently only for LinkedIn, Twitter and Facebook. Very simple and clean interface and set up, I like that. Hootsuite.com is also great and covers more of the social space including Wordpress, Instagram, Google+ and of course, FB, Twitter and LinkedIn.
Others that seem cool - VerticalResponse - Social + Email and SocialSprout.com
Do you feel like you’re being beaten by businesses with much larger marketing budgets? Spend your marketing dollars wisely. Choose the marketing avenue that works for you.
Maybe it's your first look at using online marketing to promote your business. You've seen SEO, PPC, etc. But have you considered mobile marketing?
Even though mobile phone marketing as a channel is still fairly new, it actually works extremely well for local businesses and organizations based in the community. Why? Some consider it more personal than, for example, email marketing. Think about how often your mobile phone is glued to the palm of your hand. Now imagine that multiplied in your local area. Your message is getting delivered straight into the palm of your recipients.
4 Tips to help kick start your local mobile marketing:
First order of business - you must locate a mobile marketing service to provide the texting software and/or platform with which to send out your messages. There are various forms of mobile marketing, but if you want to target all your customers and keep your costs low, stick to the most basic form: SMS marketing.
Tip #1 - Sign up for an online service, many sms web services have a free trial you can start with. Gives you a chance to kick the tires a bit. We recommend you try this one - click here.
Tip # 2 - Set up a web form on your website as well as an old-fashioned offline guest book or sign up sheet at your place of business. It's good to have a few sentences or paragraph explaining what they are signing up for, what kinds of messages they can expect from you, and a word about your privacy (anti-spam) policy.
Tip # 3 - Organize your contacts into Groups. This will make your group text messaging much more effective, not to mention efficient. This is called "segmenting". The better your segment your lists, the more personalized you can craft your messages to be. For example, a promotion you are running may be better suited to one group on your list, rather than everyone on your list.
Tip # 4 - Customize your message. This tip ties in with Tip # 3. Every contact on your list is an individual, so make a point to send them a message that is relevant to them. Let me blunt for a moment here -- I hate crappy ads as much as the next person. No body likes being bombarded with advertising that does nothing for them. Remember, you need to instantly answer the question, and answer it well -- "
Good luck and let us know how it goes! If you have any questions about mobile media marketing or sms text marketing specifically, post 'em and we'll respond ASAP.
Hi Level SEM brings you commentary by Zhenya Delate and team on the latest news in the SEM and internet marketing world, from our vantage point in the Hawaiian Islands.