30 Days, psshaw. For a solopreneur, entrepreneur or average business executive with multiple responsibilities, the title of Gail Z. Martin's book "30 Days to Social Media Success" in completely unrealistic. The title should be more like "60 to 120 Days to SM Success" and it should be a workbook, not a book... hmmm, maybe I should write my own book?
Yes, an iPad app is a possibility too, but I think there's still magic in using paper and pen for some functions. We're so technology based all the time, take a breather every once in a while, why don't you change it up? After all, these computer gadgets have heavy metals in them... and radiation...and yes, your body is absorbing a lot of it, but that's another article for another day.
The thing is, unless you have nothing else to do except focus on reading, interpreting and putting into action the principles, concepts and action items Gail puts forth, it's not getting done in 30 days, I'm sorry. Or maybe I'm a slacker (hardly); I think it's because I'm an advocate for a healthy work-life balance, thank you very much (as I sit up at 11:30 PM typing this up for you).
Sure, you could delegate it, I mean who doesn't outsource to the Philippines these days anyway? Make this a job for a dedicated social media marketing employee, thinks you out loud. Um, well, not really maybe the best idea. WHY??? The Catch-22 to thinking that way, and I agree absolutely with Ms. Martin on this point, is if you don't do your own social media, you run the risk of not, well, sounding like yourself. Or projecting the image you want to project. Or adding the value only you can add. I mean, after all, let's not lose sight of the fact that social media is all about people interacting (socializing) with one another. Sometimes, yes, it's "shmoozing" and other times it's genuine heart-to-heart or mind-to-mind connection happening. Most importantly, it's YOU.
Even if you end up hiring someone to make posts for you, I still encourage learning how it all works so you can guide the ship with more authority and build better connections and relationships in the long-term.
All that being said, I don't mean to appear lazy or offensive, but this book is kind of a snooze. Yes, there are some great little tidbits of wisdom good suggestions, scattered through out the text. The chapters are too filled with theoretical fluff and for my A.D.D riddled brain; it's really been a struggle to keep reading what with all the long drawn-out explanations and then dig out the action steps from the muddle.
She does put the action steps on the last page of every chapter as "Exercises", but it still feels like too much of a leap for someone that isn't a marketing pro or super savvy technical business person. I'm a proponent of momentum, keeping things moving forward. I'm spoiled by "drag-and-drop" and DIY software that does the hard thinking for you, all you have to do is enter the pertinent info and voila, you get output.
There are some other Social Media Marketing books you may want to check out that I offer in my little web marketing book store, if you're a book person. There are Kindle versions too.
For the app oriented, a promising service I discovered tonight after searching Google for "social media marketing app" is called MarketMeSuite, currently only for LinkedIn, Twitter and Facebook. Very simple and clean interface and set up, I like that. Hootsuite.com is also great and covers more of the social space including Wordpress, Instagram, Google+ and of course, FB, Twitter and LinkedIn.
Others that seem cool - VerticalResponse - Social + Email and SocialSprout.com
Hi Level SEM brings you commentary by Zhenya Delate and team on the latest news in the SEM and internet marketing world, from our vantage point in the Hawaiian Islands.