A client recently asked me to send her a PPC quote for setting her company up with a PPC campaign in Google Adwords. The process was exhaustive because the client has a high learning curve. It took me so long I decided to re-purpose the content to re-coup some of the time invested. And next time, I'll already have it all ready to go with minor alterations for each unique client.
The piece is titled:
Giving A PPC Quote - Logistics & Considerations
The article covers a lot of ground, least of which is the section:
HOW TO RUN A SUCCESSFUL PPC CAMPAIGN
Your success with PPC will depend on 2 things:
a.) how well your PPC campaign is set up -- do keywords + ad copy attract the right visitors?
b.) how well the page (a.k.a. "landing page") they come to after clicking the link in your ad is able to "convert" them (creativity + offer + timing).
You'll have to hop on over to the full article to see the rest of the gold nuggets I've shared ;-)
Feel free to use yourself, ask questions or make any commentary. Are you a PPC Manager? I'd love to hear your thoughts too!
This post is "By Zhenya Delate" (Do you see me Google Authorship?), SEM Analyst Extraordinaire. Besides online marketing, I love yoga, raw food, the hope of peace on earth for the meek and the Great Outdoors!
Hi Level SEM brings you commentary by Zhenya Delate and team on the latest news in the SEM and internet marketing world, from our vantage point in the Hawaiian Islands.