I had a client recently asked me to give her an estimate for building a mobile site for them. I ended up typing out so much info about the whole mobile web site topic as it relates to SEO that I decided to make good use of my time and share the information with y'all folks while I was at it.
My answer was as follows: Depending on what you guys end up needing / wanting, the cost will probably be in the ballpark of $600 - $1,000 for a fairly simple custom mobile site. [Author's note: cost can reach into the $10 thousands if you have a complex concept to bring to the mobile interface.]
Why you would want to start thinking about building a mobile optimized site is because the Mobile Search market is expected to expand at a rate of 16.6% Compound Annual Growth between 2010 and 2015. Translating to mean that Smartphone and Tablet access will surpass desktop use...pretty darn soon.
Just to share a few facts with you regarding mobile:
The main thing to realize about Mobile Optimization is the fact that Google, Bing & Yahoo don't care if you have a mobile Web site or not. Web sites designed for mobile users do not get any special treatment in Google search, regardless of what device the user has. That means you are not going to see any special "link juice" coming from your mobile site being linked to your desktop site.
If you pay close attention to the search results when using a smartphone, you'll notice quickly that search engines do not rank mobile Web sites higher, in fact you'll hardly even see a m.domain.com or other mobile site listed UNLESS you add the word Mobile or anther unique keyword to your phrase.
That being said, there are various ways to get your mobile users from your desktop site seamlessly onto your mobile site. A topic that is only necessary for sites choosing to cater to mobile users.
Which is better for your business, etc. is something you could work with HiLevelSEM to find out! Or whoever you choose to work with, this info should be get started on being informed.
Before you fast track building a mobile site, however, I suggest looking at your Google Analytics to see how much mobile phone engagement has increased on your site over the past couple of years. That should give you a clear indication of how many people are trying to access your sites from their mobile devices -- if you see an increase in visits from mobile devices but a higher than normal bounce rate, it could mean they are coming and not able to easily navigate your site currently optimized for desktop users.
Call us at 415-488-5883 if you're interested in having a discussion with us about mobile site optimization.
Hi Level SEM brings you commentary by Zhenya Delate and team on the latest news in the SEM and internet marketing world, from our vantage point in the Hawaiian Islands.