With all the talk of the miracle of mobile media marketing (SMS text marketing), you might be in the process of seeking out a bulk SMS gateway service so you can jump in the game.
Now you begin the search for a bulk SMS gateway tool to serve your mobile marketing initiatives. Even better to find a free SMS gateway tool, so you can dip your toe in and do a little testing before you jump in completely... we know how it goes. However, did you stop for a second to wonder if this is even the best route to follow?
It comes down to your goals, your requirements, and your resources... in some cases an SMS gateway might not be the most brilliant idea.
First, let's talk about the main reason why you think you might need to use one. In the case where you have a software that requires SMS send and receive capabilities, or in the case where you plan to write one that does. Right, then you are looking for a gateway. However, if your reason is for the purpose of SMS marketing, an SMS marketing provider would be the wiser choice.
Different than with a bulk SMS gateway, with an SMS marketing provider you will not need an I.T. team to write software and design an graphic user interface just so you can start marketing already.
Take my latest (and greatest) find -- SimplyCast -- for example:
A. You can literally start in minutes. Sign up - that's it! Log in and start your campaign almost immediately. Even if you don’t have an SMS list you can start to grow one by putting a form on your website. Simplicast even has an application that writes the code for the form. It's just cut and paste.
B. Only You. Forget the army of developers to create the software just so that you can send out group SMS messages. SimplyCast already built the army, why re-invent the wheel?
C. Easy and Clean. The SimplyCast application is straightforward, not a lot of frou-frou frills: Start your project, type the message, choose your contact list(s), then schedule the message to send.
That's about it in a nutshell.
Still think a bulk SMS gateway is for you?
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